Debra Prinzing

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Episode 569: Flowers & Photography with Krista Rossow of O’Flora Flower Farm

Wednesday, August 3rd, 2022

My guest today is Krista Rossow of O’Flora Flower Farm in Oregon’s Southern Willamette Valley. The tagline for O’Flora Farm is: Small Farm, Big Blooms, Oregon-grown.

Krista Rossow
Flower farmer and professional photographer Krista Rossow of O’Flora Flower Farm (c) Krista Rossow
Krista and her zinnias
Krista Rossow (left) and the zinnia patch at O’Flora Flower Farm (right) (c) Krista Rossow

Krista and I met in person earlier this summer at the Slow Flowers Summit in New York, but we’re just a few hours away from each other by car, and when I traveled to Eugene, Oregon two weeks ago, I invited myself over for a tour and to record today’s interview. I know you’ll enjoy it!

Glorious ranunculus
Glorious ranunculus from O’Flora Flower Farm (c) Krista Rossow

You’ll hear Krista’s fascinating story about her path to flowers, which involves a 15-year career as both a photography editor at National Geographic in Washington, D.C., and a freelance travel photographer whose work took her to all seven continents on the planet.

Dahlias and mixed bouuqets
O’Flora Flower Farm: A dahlia still life and a vibrant palette for seasonal wrapped bouquets (c) Krista Rossow

Now, thanks in large part to being temporarily sidelined by the Coronavirus pandemic and the pause on traveling to teach, guide tours and take amazing photography, Krista is decidedly present, staying close to home on her Oregon cut flower farm. Let’s jump right in and you’ll hear the full, beautiful story!

Blue flowers
A blue study (c) Krista Rossow
Dried flowers
Dried flowers from O’Flora Flower Farm (c) Krista Rossow

Subscribe to updates about Krista’s upcoming online floral photography course.

Follow O’Flora Flower Farm:
On Instagram and Facebook

Thank you to our Sponsors

This show is brought to you by, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers 2022

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at

Thank you to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at

Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at

And thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at

Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 872,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at

Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

Music credits:
Silk and Silver; Gaena
by Blue Dot Sessions

by Tryad

Acoustic Shuffle; In The Field