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The news was impossible to ignore last Tuesday, as the Internet exploded with reports of Taylor Swift and Travis Kelce’s engagement. For flower people like us, seeing the enchanted garden setting with a lush display of roses, hydrangea, delphinium, lilies, and masses of greenery – well, it was all too wonderful. Whether you’re a devoted Swiftie or not, the fairytale narrative is a shot in the arm for flower growers and creatives. We always want to put flowers at the center of the story, right? And thank you, Taylor and Travis for doing just that. Today, I’m so happy to welcome longtime Slow Flowers member Ashley Greer, a DC-based florist and owner of Atelier Ashley Flowers. I know you’ll love hearing Ashley’s behind-the-scenes story of how she helped editors at People magazine report on Taylor’s engagement flowers – and the conversation just might inspire how you communicate the meaning and importance of flowers to your clients.
OMG, well, I said it at the top of today’s episode – thank you, Taylor and Travis for placing flowers at the heart of your magical engagement news! It’s my pleasure to welcome Ashley Greer of Atelier Ashley Flowers, a true Taylor Swift devotee, who joined me at the last minute to record today’s episode about the floral phenomenon we’ve all just witnessed.
As one opinion writer in the New York Times described it: “The news feels like a tiny piece of joy in a sea of troubles, a little bit of brightness in the dark. Yes, it was probably all micromanaged. It still made me happy — and hopeful.“
Ashley Greer is a Washington, D.C.-area studio florist whose work and commentary has been featured in People Magazine, The Washington Post, Martha Stewart Weddings and Martha Stewart Living, the Associated Press, and many other outlets, including, now the Slow Flowers Podcast.
After more than two decades as a floral creative, Ashley continues to believe the energy and vibrancy of plant material flowers, foliages, and fruits are elements of transformation. She writes: “They are my tools for creating an intimate experience customized to your situation and floral needs. Each bouquet is a one-of-a kind, unique work of ephemeral fine art designed with love.”
Last week, when I saw that People magazine relied on Ashley’s floral expertise for two online stories, first of all, I was so happy for her, and for the Slow Flowers community, to see that one of our members was part of the international Taylor-Travis engagement commentary. Second, I was thrilled that Ashley made time to join me in the virtual studio as together we viewed the engagement images from Instagram and discussed how she interpreted the installation’s meaning, sourcing, recipe, mechanics and more.
I had a big smile on my face during the entire conversation and I’m excited to share it with you today. I’m so grateful to Ashely Greer of Atelier Ashley Flowers for her membership in and support of the Slow Flowers Movement. As an artisan florist, Ashley knows that her strengths lay in the way she combines unique varieties of blooms and color palettes to produce a one-of-a-kind look that her clients may never have seen before and may never experience again. I hope her story inspires you on your floral journey and gives you confidence to reach out to your local media outlets as a floral expert.
Find and Follow Atelier Ashley Flowers on Instagram and Facebook
Read more in People magazine:
Taylor Swift’s Fairytale Engagement Flowers Likely Cost Up to $38k and Used Over 2,000 Blooms, Says Expert
What Taylor Swift’s Stunning Engagement Flowers Symbolize — Including a ‘Snake’ Lily (Exclusive)
LISTEN: Ashley’s Spotify Play List, “The Taylor in Me”
https://open.spotify.com/playlist/5uG09fqxa5cw2slgkk6nmg?si=qBzeukZYSBatbkw6-5ZQAQ
Thank you to our Sponsors
This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.
Thank you to the Association of Specialty Cut Flowers. The ASCFG is a gathering place for specialty cut flower growers of all levels of experience. It is a hub of knowledge, where seasoned experts and budding enthusiasts come together to learn, share, and support one another. The ASCFG is dedicated to empowering its members with the knowledge and resources needed to thrive in the world of cut flower farming. From educational workshops and conferences to online resources and publications, they provide a wealth of information and support for all things related to growing exceptional cut flowers. Learn more about the ASCFG and how to be a part of it at ascfg.org.
Thank you to Red Twig Farms. Based in New Albany, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.
Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!
Music credits:
Drone Pine; Gaena; Fast Pop
by Blue Dot Sessions
http://www.sessions.blue
Lovely
by Tryad
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/
In The Field
audionautix.com