Debra Prinzing

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Episode 290: New Models in Regional Floral Wholesale with Christine Hoffman of Twin Cities Flower Exchange and Nichole Skalski of Sonoma Flower Mart

Wednesday, March 29th, 2017

Christine Hoffman, of Foxglove, based in St. Paul, Minnesota. Christine is launching the new Twin Cities Flower Exchange [photo by Mpls. St. Paul Magazine]

Nichole Skalski (right) of Sonoma Flower Mart, with Hedda Brorstrom of Full Bloom Farm, one of her primary flower suppliers [photo by The Press Democrat]

Good news for farmers and florists in the Twin Cities!

I’m so happy today to focus our attention on what’s happening in the Slow Flowers world of floral wholesale.

I’ve heard from a number of you around the U.S. who are in various stages of exploration, evaluation or actual planning to create a hub around local flowers in your marketplace.

Yet it’s easier said than done and there are several models to consider. There is the Seattle Wholesale Growers Market example — a true producers’ cooperative with the straightforward motto: farm to florist.

And there are groups of farmers who join together to sell collectively, such as Fair Field Flowers in the Milwaukie-Madison, Wisconsin area, which has a farmer-fun shared sales & delivery service.

Teasing Foxglove’s Instagram followers with a promise of local flower news!

Today’s two guests and their businesses are based on a single ownership or partnership that operates for the good of the community, but these are certainly not co-ops.

You’ll hear from Christine Hoffman, founder of the new Twin Cities Flower Exchange, based in St. Paul, Minnesota, and from Nichole Skalski, partner in Sonoma Flower Mart, based in Sebastopol, California. Both are past guests of this podcast and both have updates to share.

First up, I’m excited to reintroduce you to Christine Hoffman, owner of Foxglove, a floral design studio that evolved from her successful retail store Foxglove Marketplace. Christine was a guest of this podcast about two years ago when I visited her in St. Paul after being part of Minneapolis Institute of Art’s Art in Bloom program.

Since closing her retail store, Christine has continued to design and teach. Her website sums up her philosophy beautifully. She writes:

As the Twin Cities first exclusively local and chemical-free florist, Foxglove is more than just a flower studio. I am a slow flowers advocate striving to form a strong community of sustainable flower farmers, small business owners, and folks who care about supporting these mindful endeavors. By providing a local, sustainable option to traditional flowers, putting a premium on collaboration, and reaching out to the community, I hope to foster change.

Hear from Christine about her new venture, which will bring regional flowers to Twin Cities Flower Exchange every week . . . housed at The Good Acre, a nonprofit organic food hub that incubates local food businesses — and NOW, local flowers! Watch Christine’s social feeds for images of opening day, June 7th.

Here’s how to follow along on her journey.

Find Foxglove/Twin Cities Flower Exchange on Facebook

Follow Foxglove/Twin Cities Flower Exchange on Instagram

Discover Foxglove/Twin Cities Flower Exchange on Pinterest

Check out Foxglove/Twin Cities Flower Exchange on Twitter


Episode 285 Dandelion House Farm’s Debbie Bosworth and the New England Farmer-Florist Connection

Wednesday, February 22nd, 2017
Today's guest is Debbie Bosworth, owner of Dandelion House Flower Farm in Plymouth, Massachusetts

Today’s guest is Debbie Bosworth, owner of Dandelion House Flower Farm in Plymouth, Massachusetts. She worked with a graphic designer to create her logo, inspired by vintage flower seed packet art.

slide15When I compiled the Floral Industry Insights for 2017, a forecast of the most exciting shifts taking place in the progressive Slow Flowers Movement, I highlighted micro-regionalism as a continuing occurrence gaining more momentum.

As I record today’s introduction, I’m getting ready to drive to Corvallis, Oregon, to join the Pacific Northwest Cut Flower Growers’ 3rd annual meet-up.

And the Ohio Flower Farmers are meeting this weekend, too — I should know because Susan Studer King of Buckeye Blooms asked me to donate books and send material to share with the attendees.


Debbie's brand and labeling come together to communicate local flowers.

Debbie’s brand and labeling come together to communicate local flowers.

Designer-backyard flower farm, Debbie Bosworth

Designer-backyard flower farm, Debbie Bosworth

Increasingly, flower farmers, farmer-florists and floral designers eager to make local and regional connections are finding each other.

Debbie Bosworth, today's guest, is a backyard flower farmer based in New England.

Debbie Bosworth, today’s guest, is a backyard flower farmer based in New England.

And today’s guest is behind this taking place in New England. Please meet Debbie Bosworth of Dandelion House Flower Farm, based in Plymouth, Massachusetts.

Like many of us, she and I met through social media. We corresponded and even planned a phone call last year, as Debbie was pursuing her business brand, “Backyard Flower Farming.”

Debbie grew up in Northern Nevada and Texas, and she migrated to New England 10 years ago with her Yankee husband of 20 years.

She went from career gal to being a creative homeschooling mom of two. She and her family are now firmly planted in the historic coastal town of Plymouth and they spend part of each summer in a tiny, off–grid beach cottage named “The Sea Horse.”

Debbie says her passions include growing and designing with seasonal flowers cut flowers, WRITING, ORGANIC  gardening, PAINTING and repurposing VINTAGE  furniture,
PHOTOGRAPHY, wholesome COOKING and tending to her flock of backyard CHICKENS.

She is an active blogger, and regular contributing writer for: the print edition of MaryJanesFarm Magazine; MaryJanesFarm Beach farmgirl blog, Community Chickens, a blog for Mother Earth News and Grit, and edible South Shore and South Coast Magazine, online and print editions. And she has contributed in the past to the Field to Vase blog.



She says: “I’m passionate about the domestic Slow Flowers Movement.  In March of 2012 we removed a large area of sod in our backyard and planted 600 square feet of classic heirloom cut flowers, herbs and fillers. We are dedicated to using fresh, local sustainably grown flowers from our farm or nearby farms for design work. We sells flowers at the Plymouth Farmers Market in July, August and September and we provide flowers for small local weddings and events.”

As you will hear, last year, Debbie created the New England Farmer-Florist Connection, which now has 240-plus members across the entire region.

On March 25th she and others will host the first regional “meet and greet” at Salted Root Farm in Marshfield, Massachusetts. I know you’ll be warmly welcomed if you’re in the area and want to connect with like-minded Slow Flowers folks. Jill Landry of Beach Plum Flora, Monica O’Malley-Tavares of Prince Snow Farm are co-hosts and Anna Jane Kocon of Little State Flower Co. will be the special guest speaker. Debbie reports that there will be donations from Slow Flowers, Neptune’s Harvest, Floret, Kraft Paper Company and other supporters. I hope you can check it out if you’re in the area.

A gallery of images from Dandelion House Flower Farm.

A gallery of images from Dandelion House Flower Farm.

After our interview concluded, Debbie sent me a lovely email and she asked me to share it in our show notes here. She wrote:

“One of the things I wanted to say was how your books, The 50 Mile Bouquet and Slow Flowers have ( and continue to ) inspire me. The first Flower Farming book I read before I ever planted my first seed was The Flower Farmer, by Lynn Byczynski, directly followed by your two books. I loved Lynn’s book but your books really spoke to the sustainable gardener/farmer in me and really helped to solidify me on my new path as a farmer/florist and the larger commitment to being a part of the slow flowers movement!”

Follow Debbie Bosworth at these social places:

Dandelion House Flower Farm on Facebook

Dandelion House Flower Farm on Pinterest

Dandelion House Flower Farm on Instagram

Thanks, Debbie! So much of what I am compelled to do as a storyteller is driven by passion, not by financial compensation. It’s gratifying to have that feedback from you. The Slow Flowers Podcast has been downloaded more than 160,000 times by listeners like you.

THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

Thank you to our lead sponsor for 2017: Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit

We’re also grateful for support from Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at

And welcome to our newest sponsor, the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at

Longfield Gardens has returned as a 2017 sponsor, and we couldn’t be happier to share their resources with you. Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at

More sponsor thanks goes to Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at

And finally, thank you Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at

Music credits:
That Old Harpoon; Bending the Reed by Gillicuddy
Licensed under Attribution-NonCommercial 3.0 International License.
Additional music from: