Debra Prinzing

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Episode 525: Flipping the Script after 18 years as a wedding and event florist with Anne Bradfield of Analog Floral

Wednesday, September 29th, 2021

You may have met today’s guest as the owner and design director of Floressence, an event floral design studio focused mainly on weddings . . . over the years, thousands of weddings!

In 2020, Anne Bradfield followed her dream to become a full-service floral studio, providing deliveries for daily floral needs, subscriptions, as well as wedding and event florals. In the spring of 2021, Anne officially made the leap and rebranded as Analog Floral.  

analog floral logo

Anne Bradfield
Anne Bradfield from Analog Floral, teaching wedding design with locally-grown flowers at Seattle Wholesale Growers Market (c) Missy Palacol Photography

Analog Floral is home to artfully irregular floral design committed to sustainability, environmentally friendly practices, and connecting people through the joy of flowers. Anne is one of the very first florists I met on the sales floor of the brand new Seattle Wholesale Growers Market in 2011 and she has been a huge supporter — and member of the Slow Flowers Movement, committed to sourcing flowers from local flower farms whenever possible.

I visited Anne recently in her Seattle studio, located in a warehouse district next to the train tracks (you might hear train noise in the background!) and I filmed her designing an arrangement using a bucket of blooms I brought from my garden.

I forgot to mention that you can also find a link to my first Podcast interview with Anne Bradfield from Episode 236 — I can’t believe it’s from 2016 — wow! You’ll love learning more about Anne’s path to flowers.

I captured a little video showing Anne’s photography setup in her studio. Notice the retractable shade that serves as an always-clean backdrop!
briday bouquet by Anne Bradfield
Bridal Bouquet by Anne Bradfield (c) Missy Palacol Photography

Find Analog Floral on Facebook

Discover Analog Floral on Instagram


Bonus: Flower Farming School Online with Lisa Ziegler

Here’s a bonus conversation with Lisa Ziegler of The Gardener’s Workshop, a Slow Flowers Sponsor. I spoke with Lisa recently about her upcoming course: Flower Farming School Online — registration opens on Oct 1st — so you’ll want to stay with me to hear an update from Lisa.


We’re almost to October and I want to give you a head’s up that We’re almost to October —  that’s when we kick off our 2021 Slow Flowers Member Appreciation Month!
Every day during October, we’ll be thanking YOU, our members, and highlighting their stories. Yep, 31 days of Slow Flowers and we promise lots of surprises, perks and fun conversations with our community. Keep an eye out for our Slow Flowers Society Newsletter on October 1st and watch our social media channels on Friday, October 1st — where we’ll share the Full Schedule of Daily Events during October — stay tuned!


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers Banner

Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

2nd sponsor bar
sponsor logo bar

Thanks also to Red Twig Farms. Based in Johnstown, Ohio, Red Twig is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

Thanks to Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Thanks to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 770,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

I value your support and invite you to show your thanks to support Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com


I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com

Music Credits:

Castor Wheel Pivot; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field; Redwood Trail
audionautix.com

Episode 510: An American Flowers Week botanical couture tribute to Ruth Bader Ginsburg with Tammy Myers of LORA Bloom

Wednesday, June 16th, 2021

Here we are, less than two weeks until the fourth Slow Flowers Summit begins on Monday June 28th and continues through Wednesday June 30th.

We launched the Slow Flowers Summit in 2017 in Seattle, intentionally scheduling it to take place during American Flowers Week as the core event during our annual domestic flower holiday week.

And as the Slow Flowers Summit has expanded and improved, so has American Flowers Week, its original impetus. We’ve been celebrating already, as the buildup to American Flowers Week begins in June, leading up to that specific holiday week of June 28-July 4th.

This year’s special botanical couture promotion is a perfect one-dozen floral garments, created by flower growers, farmer-florists, designers, and members of the Slow Flowers community — all with the motivation of elevating flowers and sharing their talents with the public.

Tammy Myers, LORA Bloom (c) Missy Palacol Photography

Today, I’m excited to introduce Tammy Myers of LORA Bloom. Seattle-based, LORA Bloom is an online E-commerce and marketing platform that provides an additional sales channel for florists, giving them a marketplace where customers can find custom, one-of-a-kind designer arrangements for local delivery. LORA Bloom’s florist partners are aligned with Tammy’s own values of supporting local flower farms and offering foam-free designs. 
Read our October 2020 article about LORA Bloom in Slow Flowers Journal. Listen to Tammy’s first appearance on the Slow Flowers Podcast in Episode 201 (July 8, 2015), where you’ll learn more about her evolution from a studio florist to her present role as creator of the LORA Bloom platform.

Tammy’s original concept board for her American Flowers Week 2021 submission

And when I asked Tammy if she was up for designing a second American Flowers Week botanical couture look (she was a participating designer in 2019, as well), Tammy came up with a stunning project that included six of her LORA Bloom florists as collaborators.

RBG-inspired Botanical Couture, at the University of Washington (c) Missy Palacol Photography
Business in the front; Party in the back, with botanical surface design by Tammy Myers; dress by Riva Juarez
A reimagined judicial robe, seen in sketches by garment designer and this project’s model, Riva Juarez

The result is what we are calling a Floral Tribute to RBG — the late U.S. Supreme Court Associate Justice Ruth Bader Ginsburg, who Tammy considers a fashion icon and a female role model. Because Ginsburg died in 2020, the timing was significant to honor her now.

RBG collars from Time Magazine
Tammy’s inspiration: RBG’s collars, featured in Time Magazine (c) Elinor Carucci
Creative botanical collars:
Top row, from left: Lori Poliski, Flori and Anne Bradfield, Analog Floral
Middle row, from left: Maura Whalen, Casablanca Floral and Kristal Hancock, Sublime Stems
Bottom row, from left: Sophie Strongman, The Old Soul Flower Co. and Sharlet Driggs, Sharlet Floral

Floral Palette: Domestic U.S.-grown botanicals from Washington, Oregon and California
Creative Concept/Creative Direction: Tammy Myers, LORA Bloom, lorabloom.com,
@lorabloom.flowers
Model: Riva Juarez, rivaladiva.com, @rivaladiva
Hair/Makeup: Riva Juarez
Photography: Missy Palacol, Missy Palacol Photography, missypalacol.com, @missy.palacol
Collaborating Slow Flowers Society florists: Tammy Myers; Anne Bradfield, Analog Floral, @analog_floral; Maura Whalen, Casablanca Floral, @casablancafloral; Sharlet Driggs, Sharlet Floral, @sharletfloral; and Lori Poliski, Flori, @flori.flowers
Other florists: Sophie Strongman, The Old Soul Flower Co., @theoldsoulflowerco and Kristal Hancock, Sublime Stems, @sublimestems
Location: University of Washington Campus, Seattle, Washington

Thanks so much for joining us today! I love something that Tammy shared with me when I interviewed her for the story that appears in Slow Flowers Journal Botanical Couture special edition:

“In my research, I learned Ruth Bader Ginsburg had favorite pieces that communicated subtle messages of the Court’s decisions. We know that flowers speak in similar ways.”

Tammy myers, lora bloom

By the way, if you haven’t yet seen the free, 72-page special edition of Slow Flowers Journal, released on June 1st, you can find the link here. You’ll read all about the RBG Floral Tribute along with stories about the eleven other botanical couture looks created for American Flowers Week. Prepared to be wowed at all the beauty and talent in our collective community! Maybe it will trigger some ideas for you to get involved in 2022!


Next week:

Susan McLeary designing a fabulous floral ‘fro (c) Amanda Dumouchelle photography

Next week, you’ll hear my interview with Susan McLeary, our keynote presenter at the upcoming Slow Flowers Summit. It is guaranteed to inspire you, as Sue is such an important influence, an incredible floral artist, and a boundary-pushing leader in our community. I can’t wait to share our conversation with you – and for attendees of the Slow Flowers Summit to see Sue’s design demonstrations and hear her keynote, The Creative Journey: Finding Your Artistic Voice, Truth and Expression.

To me, the Slow Flowers Summit gives our community the opportunity to gather annually and celebrate domestic flower growing and sustainable floral design, to go deeper than it is possible in an online, virtual, social media kind of way; to have human contact; a mind-meld, as one of our past speakers described it; to push ourselves to consider new ideas and unique perspectives; and to hear from a diversity of voices in the floriculture and horticulture marketplace. There are still a few spaces left to attend the Slow Flowers Summit and you can find all those details at slowflowerssummit.com.


Thank you to our Sponsors

This podcast is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers Banner

And thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually, and providing competitive salaries and benefits to team members based in Watsonville, California and Miami, Florida. Discover more at farmgirlflowers.com.

sponsor logo bar

For each Podcast episode this year, we thank three of our Major Sponsors.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

We’re thrilled that our Podcast sponsor, Mayesh Wholesale Florist, is also a Supporting Sponsor of the upcoming Slow Flowers Summit. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 736,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

I value your support and invite you to show your thanks to support Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com

Debra Prinzing
(c) Mary Grace Long Photograph

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:

Skyway; Great Great Lengths; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com