Episode 637: Growing high-value cut flowers for Dallas weddings and event florists, with Sarah Jo Eversole of Everbloom Fields
November 22nd, 2023
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Today, you’re invited to join me on a visit to Everbloom Fields, an urban flower farm located just south of downtown Dallas. Sarah Jo Eversole is the primary farmer with a little maintenance help from her husband, Matt, and their two young children are often found playing among the flowers while Sarah Jo tends to her crops.
You’ll learn how Sarah Jo started Everbloom Fields six years ago, after working for many years as a data analyst. She blends a love of flowers and science, embracing flower farming as a new outlet for her data skills within the world of agriculture and entrepreneurship.
Everbloom Fields grows high quality cut flowers for Dallas and North Texas area organizations, designers and events. Sarah Jo farms using sustainable practices on a bonus lot located behind her family’s historic 1878 farmhouse. Her field crops yield thousands of flowers and her 1,700 sq. ft high tunnel extends the growing season. A native Texan, Sarah Jo loves the dirt, sunshine, and science. Please join our conversation about the challenges and rewards of growing cut flowers in Texas.
And you’ll learn why Sarah Jo focuses most of her energy on offering quality cut flowers primarily in the Spring season (March – May) with lighter offerings during summer and autumn.
Click here to find Sarah’s extensive blog, which includes info-packed posts like:
“Growing Cut Flowers in Warm-Hot Climates”
“Bee-Friendly Perennials for the Flower Farm”
“Texas Native Shrubs for Cut Flowers and Foliage”
Sarah Jo is a wealth of information and inspiration for anyone growing flowers in the heat, humidity, and other challenging climate conditions like wind and ice storms!
Follow Everbloom Fields on Instagram and Facebook
This Week’s News
If you’re in the U.S., you’re probably racing around getting ready for the long Thanksgiving holiday weekend. And if you’re a Slow Flowers member, keep an eye out for our Thankful for You package of marketing resources and exclusive content just for you – it will land in your in-box today, November 22, 2023, as a celebration of our Member Appreciation Month. We’ve collected a bounty to share with you, including new social media badges, the updated Member Marketing Toolkit, our Autumn 2023 issue of Slow Flowers Journal digital e-zine, and the 1 hour/50 minute video of Shane Connolly’s lecture and design demonstrations from his Seattle appearance this past September. Reach out to hello@slowflowers.com if you can’t find the email in your in-box!
See you at the Slow Flowers Summit!
Next up, there’s still time to grab your ticket to the 2024 Slow Flowers Summit and take advantage of Early Bird Registration rate! Save $100 off your Slow Flowers Summit registration, now through December 31st. I can’t wait to see you in Banff, Alberta, Canada – June 23-25, 2024.
Thank you to our Sponsors
This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.
Thank you to CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org.
Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists. Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner. Don’t have time to build your own? They also have turnkey units available. Learn more at storeitcold.com.
Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.
I love all this floral goodness and I am so happy you joined me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com
(c) Missy Palacol Photography
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!
Music credits:
Enter the Room; Drone Pine; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue
Lovely
by Tryad
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/
In The Field
audionautix.com