Episode 560: Sourcing and designing with American-grown blooms with Michaela Newheart of FlowerFarm.com
June 1st, 2022
If you’re a regular viewer or listener of the Slow Flowers Vodcast/Podcast, you’re familiar with my sponsor thanks, like those you just heard me say. In order to produce our content and share it freely, our relationships with sponsors are important to us.
For the past year, you’re probably heard me mention FlowerFarm.com, a leading wholesale flower distributor that sources from and supplies farm-direct blooms. When we signed up FlowerFarm.com as a major sponsor, I asked if they would add a search tool on their home page to allow florists and other customers to easily find U.S.-grown flowers. Miraculously, they created a large feature on their home page to help users find flowers and foliage from California, Florida, Oregon and Washington by using the “Origin” selection tool in your search.
In talking with the team at FlowerFarm.com, we came up with a fun project to showcase today. They recently shipped me a mixed box of blooms and foliage so I could experience the process myself. You’ll see in the clips that follow an initial conversation with FlowerFarm.com’s floral specialist Michaela Newheart, as we discuss how the site works. Then, you’ll watch a quick un-boxing video that I filmed inside my greenhouse, followed by my second conversation with Michaela as we talk about flower processing. My favorite part was getting to arrange with this surprise selection of flowers.
Thank you so much for joining us today. As you heard Michaela mention a few times, she is the helpful expert at the other side of any email you send, so be sure to say hello to her when you reach out. She really wants to make your buying experience a positive one and she has amazing contacts with all of the U.S. growers who fulfill orders.
Follow FlowerFarm on Instagram and on Facebook
Create a buyer account on FlowerFarm.com
News of the Week: Let’s Stop Gun Violence
It’s June 1st — wow, I can’t believe the year has raced by through the first five months. There have been highs and lows, too many lows, in our lives. In response to the public health epidemic of gun violence, I want to invite you to participate in a special Spread Love, Not Violence campaign that Slow Flowers Society is supporting. The campaign began with two of our member florists in Seattle, Anne Bradfield of Analog Floral (@analogfloral) and Tammy Myers of First & Bloom (@firstandbloom), are donating 10% of all proceeds from their floral businesses to everytown.org (@everytown), an organization that works to end gun violence, between May 31-June 3, leading up to the National Gun Violence Awareness Day on June 3. ⠀⠀⠀⠀
We were compelled to stand alongside them in this small but significant effort. Slow Flowers will match their funds raised to support @everytown. If you are a Slow Flowers member who wants to participate or plan a similar campaign to raise funds for everytown, either this week or in the near future, please reach out to us and we’ll pledge to match your donations, too — up to $1,000! ⠀⠀⠀⠀⠀⠀
Let’s spread flowers, not violence!
A Post-Script: Since recording this announcement, three more Slow Flowers Members have joined the effort! Thank you to:
Lori Poliski of Flori LLC, Teresa Rao of Belle Petale, and Jean Louise Paquin-Allen of Juniper Floral! We’ll make sure to announce the news when we send the funds raised to everytown.org!
Thank you to our Sponsors
This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.
Thanks to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.
Thanks to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.
Thanks to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.
Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 853,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.
If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button to the right.
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time.
Highride; Floor Shine; Gaena
by Blue Dot Sessions
In The Field