Debra Prinzing

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Introducing A Directory of American Flowers, Florists, Designers & Farmers

January 5th, 2014

Every Sunday morning during 2013 I posted the Slow Flowers’ seasonal “bouquet-of-the-week” to share with you. We tracked the seasonal story of floral design, flowers, foliage and the farmers and gardens from which those ingredients came! It was a fantastic year in flowers, wasn’t it?

So what’s up for 2014?

For now, I’m going to take a break from weekly floral postings, but that does not mean I’ll be sitting around with my feet up on the ottoman perusing seed catalogs. No, I’ve been busy for the better part of the past six months working on the upcoming launch of 


Today, the funding campaign went live on Indiegogo and I invite you to check it out here. You’ll find lots of background information about why and how began.

I have many people to thank for helping me get to this point. Special thanks to Hannah Holtgeerts of and her brother Luke Holtgeerts for creating the all-important video!

Preview it here: 


Special thanks to our on-camera floral designers: Lynn Fossbender, Melissa Feveyear and Sara Jane Camacho
Special thanks to the team at Metric Media, especially Bob Meador, Willo Bellwood and Jacqui Lott for creating the look, feel, logo, topography and navigation – and to Martin Fletcher for his expertise and patience with our database!
Special thanks to all the florists and flower farmers who agreed to “endorse” this project for the campaign (Ann Sensenbrenner, Ellen Frost, Debbie Demarse, Polly & Mike Hutchison, and Diane Szukovathy/Dennis Westphall)
Special thanks to Kasey Cronquist of the California Cut Flower Commission and to Christina Stembel of Farmgirl Flowers who lent their voices to the video and so many hours of brainstorming and ideation.
Thanks, too, to the California Cut Flower Commission for sharing visuals and infographics for the SlowFlowers Slide Show.
Special thanks to Dave Salwitz for his last-minute audio recording talents
And mostly, thanks to my husband Bruce Brooks, for his endless support, emotionally and financially, for all my creative projects. 

One Response to “Introducing A Directory of American Flowers, Florists, Designers & Farmers”

  1. Hannah Says:

    So excited to see this come into fruition! I’m amazed by your dedication, diligent hard work, and incredible social support through this process. I can’t wait to see 🙂

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