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Lynn Fosbender is a Chicago-based owner of Pollen Inc., a sustainable floral design studio for weddings and events. This talented young woman is a leader in the sustainable floral and green wedding industry. And to me, she’s a true Slow Flowers hero!

Here’s a selection of her floral artistry, through the seasons of the year:

 

 

 

 

 

 

We met in 2010 when I was on a college visit with my oldest son. While he was getting oriented, I invited myself to tag along with Lynn as she shopped for flowers at a local farmer’s market. Afterwards, we returned to the Pollen studio, which at the time was located in an old brick warehouse next to Chicago’s famous “El” trains. 

Lynn’s design philosophy is influenced by both horticulture and ecology. With a B.A. in Horticulture and graduate studies in Restoration Ecology, you might wonder why Lynn ended up working with flowers.

Her career choice can be credited to a love for great design combined with extensive experience creating bouquets and arrangements for conventional florists (including a 4-year gig managing one of Chicago’s top retail flower shops).

Yet even while working in the world of cutting edge-floral design, Lynn knew she wanted to use sustainable practices, something she hadn’t much observed in the industry.

“I was looking at all the stuff we were throwing away that should have been composted,” for example, she says. “For several years I thought I would like to own a full-service flower shop that was eco-friendly. I knew if anyone should do it, it should be me.”

Lynn’s vision was adopted by a group of MBA students at Loyola University who developed a business plan inspired by her ideas. Thus, Pollen Inc., was born in 2009.

After our early-morning farmer’s market stop, I followed Lynn back to the studio. With her arms filled with pale peach lilies, a bunch of verdant millet seedheads and dozens of brilliant sunflowers grown by a local Illinois flower farmer, Lynn led me upstairs to her light-filled loft-like space. 

She processed the flowers while we discussed her green philosophy, the challenges of keeping brides (and grooms) happy with their flower choices, and the future for sustainable flower design.

It’s no surprise to learn that local farmers who sell to Chicago area floral designers are limited by a growing season that ranges from May through October.

In the colder months Lynn thinks beyond the obvious path and seeks to find sustainable options – even out of season. She orders Veriflora-certified California-grown flowers and also occasionally relies on a Chicago-area wholesale supplier for non-domestic Veriflora flowers as a second option.

 “Otherwise, I would be using twigs and moss – that’s what’s local in the winter,” Lynn says with a grin. But then, she pauses and mentions a favorite local source for orchids – a popular wedding flower that’s greenhouse grown.

“I try to offer people more eco-friendly alternatives; things they might not otherwise notice,” she explains.

Lynn avoids using oasis, glues, dyes or sprays, almost always using water-filled vases for arrangements. By offering an affordable vase-rental service for weddings and events, Lynn makes it easy for clients to make the eco-friendly choice.

She also promotes and markets her studio in the green wedding world, collaborating with other vendors such as caterers, photographers and invitation printers.

Here’s a short interview with Lynn. She discusses her motivation for using sustainable flowers, as well as The Chicago Green Wedding Alliance, a collaboration she launched with like-minded businesses and artists:

It is so refreshing to meet and connect with designers like Lynn and so many of my previous Slow Flowers guests. There is a renaissance going on in the floral industry and these are the people to watch – the progressively minded designers who realize that consumer attitudes and desires have shifted – and that delivering American-grown flowers and using sustainable practices is a priority to those consumers. That’s smart business not just smart values.

Thank you  for joining me in this episode of the SLOW FLOWERS Podcast with Debra Prinzing. 

Because of your support as a listener, we have had more than 4,000 downloads since July – and I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net. 

March 20th is just around the corner – thankfully! And blooms are everywhere – under our noses, poking through the soil, erupting from branches, and filling our vases. Hurrah!

Here are some of the hints of spring that have come my way:

1. A DIY designer gets inspired by her own garden’s bounty. Earlier this week, an email with this charming photo appeared in my in-box from Kay Christie, who attended one of my demonstrations at the Northwest Flower & Garden Show last month. Thanks so much for sharing, Kay! And for the kind words. Keep designing!

I wanted to show you an arrangement I just made with cuttings from my garden. I really loved your demo at the flower and garden show. It gave me the idea for this. I also used chicken wire inside to hold the stems. Thanks do much for the inspirational talk.

2. A talented gardener clips goodies from her backyard for a special arrangement. Like Kay, Woodinville, Wash., gardener Peggy Shelley harvests beautiful floral ingredients from her landscape. I visited Peggy and her husband Al Shelley (also a gifted gardener) earlier this month to interview them for an upcoming Better Homes & Gardens article about their garden (the feature will appear in the August 2012 edition). There was a gorgeous bouquet on the kitchen counter and of course, I couldn’t take my eyes off of it. It included pink-flowering Japanese pieris, bi-colored pink-and-green euphorbia stems, golden thread branch cypress sprigs and lemon-yellow privet foliage. Peggy told me something quite inspiring – and I’m going to remind myself of her passion every time I head into my own garden:

The biggest satisfaction of my garden comes from making a bouquet and giving it to a friend.

3. Local flowers arrive just in time for a Chicago designer. Last Sunday, I was in Chicago to speak at the Chicago Flower & Garden Show (thanks, Bill Aldrich, for inviting me!). I called Lynn Fosbender, who owns Pollen, a sweet, ec0-conscious floral studio, and asked if she could bring a bouquet to my talk and also pass out her business cards. I wanted to showcase Lynn as a home-town resource for Chicago area floral customers, and let them know about her intentional design philosophy of using local flowers whenever possible. “I’d love to come,” she said. “But March 11th is still pretty early. I probably won’t be able to find local flowers from my sources.”

Then, to my delight, Lynn showed up with a vase of the most stunning vibrant orange-and-green parrot tulips I’d ever seen! “Spring has been mild here – and one of my local growers called me on Friday to let me know his tulips were ready to harvest,” Lynn said. What a wonderful treat. I wrote a post about Lynn when I first met her in 2012. Here’s a link to that story. I was so impressed with her vision for her business:

For several years I thought I would like to own a full-service flower shop that was eco-friendly. I knew if anyone should do it, it should be me.

4. See what my own garden yielded this week. I’ve been making a local and seasonally-inspired floral arrangement every single week for the past 20 weeks (since the first week of November). It’s part of my plan to create a book or blog called 52-Weeks-of-Local-Flowers. It’s been fun, creative, and very educational to discover what I can source from local growers, local farmers’ markets, and of course, my own backyard.

Yellow and green are the theme of this week! I used two types of euphorbia (dipping the cut stems in boiling water helped “seal” the ends so the milky white sap didn’t drain into the vase); two types of daffodils that the prior owners of our home planted on the parking strip along the street; lots of bright-yellow-flowering forsythia; and some lovely variegated foliage from the scented geranium plant I’ve been babysitting in my garage under the shop lights. Everything came together nicely in a small green-glazed vase and a vintage flower frog held the stems in place.

Today, strangely, it’s snowing in Seattle. I soaked my sweet pea seeds in water last night and I plan to plant them in flats in the garage today. I had wanted to weed and prep the beds, but really? I think I’ll wait and see if it warms up a bit! Happy Almost-Spring!