Today you will hear my interview with Daniele Strawn of JoLee Blooms & Design. In addition to our Q&A conversation, you are in for a treat, because Daniele shared two video tours that you’ll see in the YouTube video above. The video episode begins with a field and studio tour, recorded by Emma Wood and Daniele; that’s followed by my interview with Daniele, and we wrap up with a design demonstration that she filmed in her studio. Together these segments will give you a full picture of JoLee Blooms.
Daniele is a long-time Slow Flowers Member who is a past guest of the Slow Flowers Podcast. We spent several days together in the spring of 2016 when Daniele organized a Slow Flowers in California’s North Bay area. Daniele was my guide to tour flower farms, visit design studios and learn more about the stories of the emerging community for local flowers.
She had a few cameo appearances during the four-part series I recorded on that tour, but this episode is devoted entirely to Daniele’s story and JoLee Blooms.
I’m so excited to share my conversation with Daniele, as we discuss some of the infrastructure issues and operational decisions she’s making for JoLee Blooms, now wrapping up its sixth season. Daniele has been growing and designing in Sonoma County California even longer than that, so she has much wisdom to impart with her straight-talk.
Here’s more about Daniele Strawn, adapted from her website’s “About” page:
“With all my love, commitment, and joy, I am so proud to bring you JoLee Blooms & Design – a boutique flower farm and sustainable floral design studio located in the sunny hills of West Sonoma County.
“From my first memories playing in the evergreens & waterfalls of the Olympic Peninsula, to weeklong backpacking adventures along California’s golden coast – I have always had a deep appreciation for the great outdoors and the many splendors of our natural world.
“With an eclectic background in Event & Project Coordination, Interior Design & Architecture, Business Administration and Outdoor & Elementary Education, plus a lifelong love of gardening that started in my grandfathers’ gardens, I began honing my farming & floristry skills in 2013 at a flower farm and floral studio in Petaluma, California.”Daniele Strawn, JoLee Blooms & Design
About JoLee Blooms & Designs
“Naming my business JoLee is my way of paying homage to both of my grandfathers, Joe (maternal) and Lee (paternal). Both men were raised on farms during the great depression, were avid gardeners in their later years and both taught me (and all of their grandkids who were willing and interested) what it means to have a green thumb and enjoy hard work outdoors.
It seemed fitting that their names combined sound so feminine and French (Jolie is the French word for “pretty one”) as I am the only one in my family, of French descent, to be pursuing a life in agriculture and I happen to be growing nature’s pretty ones – flowers!
And my passion and love for using the flowers we’ve grown here on our small farm and then turning them into unique floral creations for your special day is an added touch of femininity & beauty that I am proud to add to my family’s agricultural legacy.”
This Week’s News
It’s November and we’re getting ready to host our NOVEMBER Slow Flowers Meet-Up, Friday, November 11th at 9 am Pacific/Noon Eastern. We’ll welcome member and designer Hannah Morgan of Fortunate Orchard for our first in-studio Meet-Up when we explore Slow + Seasonal Wreaths – from Harvest to Holiday. Hannah will open up Fortunate Orchard’s brand new design studio in Seattle to share her wreathmaking tips and advice. She will cover:
- Recommended Supply List
- Ingredients and Recipes (including wild-gathered and foraging best practices)
- Mechanics and Methods
- Care and Shipping Options
- Selling Your Wreaths
You need to pre-register to join us and you can find the sign up link below or in the profile menu at our Instagram page @slowflowerssociety. See you there!
Hot off the Press: Slow Flowers Journal Fall 2022 Issue
Speaking of gorgeous holiday wreaths, I hope you’ve seen the new FALL edition of the Slow Flowers Journal, published last week. “Harvest & Holidays” is a digital issue filled with 66-page of news, features, profiles, columns, and essays — and beautiful photography — to shine a light on the Slow Flowers Community.
Published as a collaboration between BLOOM Imprint and Slow Flowers Society, this quarterly magazine is tailored to flower-farmers, floral designers, and gardening consumers who have embraced the floral lifestyle. Our subscription is free to Slow Flowers Members. And we’re sharing this issue for free with Slow Flowers Podcast listeners, too — find the link to download below.
Thank you to our Sponsors
This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.
Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.
Thank you to Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com.
Thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.
Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 900,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.
If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time.
Dippler; Turning on the Lights; Gaena
by Blue Dot Sessions
In The Field