As many of you know, my journalistic background includes working as a home and garden writer for the past two decades.
During that journey, I invested many years — the past 15 in fact — in the Garden Writers Association, including two years serving as its president. Many of my closest professional and personal friendships come from time spent serving on committees, as regional and national director and then, as an officer and member of GWA’s leadership.
And even though writing about flower farming and floral design has occupied my professional energy during the past nearly 10 years, I still consider myself a Garden Writer. After all, flowers are certainly an extension of the garden, right?
Today I am delighted to introduce two longtime professional friends who I originally met through GWA. They are Suzi McCoy and Katie Dubow of Garden Media Group.
Based outside Philadelphia, Garden Media Group was one of the very first marketing and communications firms to position itself in the “green” category. For many years, Garden Media Group has released an annual Garden Trends Report, which has become a must-have reference for writers, practitioners and companies in the gardening industry.
I love reading this report and to be honest, it has served as a template for my much younger Slow Flowers Floral Insights and Industry Forecast, which I started compiling annually four years ago.
Suzie and Katie agreed to talk with me about the Garden Trends Report for 2018 and share their graphics. Click the link to download your own PDF copy of the report.