Debra Prinzing

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Episode 592: Creating a sustainable, streamlined, and low-stress wedding floral business with Carolyn Kulb of Bloom Poet

Wednesday, January 11th, 2023

It’s the first week of January and if you’re like me, you already have swept away the holiday decor and turned the calendar page to 2023. It’s time to shake off 2022 and dive into the new year with a fresh attitude and new commitment to shape our floral enterprises so they not only reflect our personal aesthetic, but also honor our values, personal mission, and the way we want to show up in this world.

Caroly Kulb of Bloom Poet (c) Janet Lin Photography

So I know you will be delighted to join my conversation today with Carolyn Kulb, Seattle-based floral designer and owner of Bloom Poet, a wedding and events design studio.

Carolyn may be familiar to you for two reasons: first, she appeared as a guest of the Slow Flowers Podcast in December 2019; and second, she was a 2021 American Flowers Week botanical couture designer whose futuristic ombre-hellebore dress generated a major wow-factor among the media and flower lovers alike.

In the past year, Carolyn has put all of her focus into the design side of her business, rebranding as Bloom Poet.

Florals by Carolyn Kulb
Spring florals by Carolyn Kulb (c) Janet Lin Photography

Here’s more about Carolyn Kulb: She is the founder and lead artist of Bloom Poet—a full-service wedding florist and event design company based in Seattle, Washington. Bloom Poet serves couples ready to create a meaningful and breathtaking experience for their wedding day. Carolyn helps couples dream big, embrace new ideas, and look to nature for inspiration. Carolyn also offers floral education and coaching to fellow florists and wedding pros. Through online classes and 1-to-1 coaching, Carolyn helps floral entrepreneurs learn proven methods for streamlining their wedding businesses and mastering sustainable floristry methods with less stress.

Carolyn’s work has been featured in national publications such as Flower Magazine, Aisle Society, Well Wedded Magazine, Trends Magazine, and She has been invited to design, teach, and present across the country, including the Northwest Flower and Garden Show, the Slow Flowers Podcast, the Evolve Your Wedding Business Podcast, and American Flowers Week.

Carolyn believes that floral design is an art form, meant to tell the stories of our love. Carolyn wed her college sweetheart 12 years ago so they could serve in the Peace Corps together in Africa. After living in four countries and traveling in many more, Carolyn continues to draw upon multicultural art, architecture, and design influences in the way she crafts experiences for couples. She believes that in our culture, flowers are used to signify our most universal human experiences, and to tell our stories in ways that words cannot. This confluence of art, exploring cultural traditions, and helping people celebrate their milestones is what brought Carolyn to floral design years ago – and why she continues to love doing it.

In her free time, you can find Carolyn cuddling with her senior kitty, laughing with her husband, plotting where to travel next, tending her flower garden, writing music, spending time with friends, and learning Italian.

The analogous winter bouquet that Carolyn designed for the Slow Flowers Show, using all local and CA-grown fresh and dried botanicals

When I invited Carolyn to join me to talk about sustainable wedding florals, she also agreed to design for us on camera.

Part two of this show featured a fun demo in which Carolyn creates a lovely hand-tied wedding bouquet with all locally-grown and domestic flowers, with both fresh and dried ingredients.

Thanks so much for joining us today. As we discussed, Carolyn’s new course, Sustainable Wedding Design, goes live on Thursday, January 12th, and you can find the details at her website, The 90-minute comprehensive training will teach you how to create impeccable, long-lasting wedding designs using foam-free and sustainable floristry methods. As an introductory rate, the course is $97 and includes a 30-minute live Q&A session at the end of the training – or the opportunity to submit questions in advance if you can’t attend the live session. I hope you check it out!.

Find and follow Carolyn at these social places:

Bloom Poet on Instagram and Facebook

Carolyn Kulb on Instagram

News for this Week

Emily Ellen Anderson business coach for artists
Emily Ellen Anderson of Curious Lola
January 13th Slow Flowers Member (Virtual) Meet-Up: Dive into the New Year with a Fresh Vision for your Floral Enterprise
You’re invited to join our special NEW YEAR conversation with Slow Flowers member Emily Ellen Anderson of Curious Lola. Emily is a business (& bravery) coach for artists. She helps creative entrepreneurs sell art to support their life, be willing to be seen and heard, and expand their own creative impact. Through a mix of practical strategy, business tools, and self-awareness exercises, artists who work with Emily grow their art practices in ways they never imagined were possible. The result is a self-assured, empowered artist who is deeply connected with their own creative genius. The result of which is, not surprisingly, a vibrant, flourishing business.  
Join Slow Flowers Founder, Debra Prinzing, as she hosts a conversation with creative business coach Emily Ellen Anderson at our January 2023 “Slow Flowers Members’ Virtual Meet-Up”Friday, January 13th (9:00 a.m. PT/Noon ET)Click on the link below for login details and join this enriching gathering!#slowflowersmeetup

Thank you to our sponsors

This show is brought to you by, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers 2022

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at

And thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at

Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at

Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time.

Music credits:
Waterbourne; Turning on the Lights; Gaena
by Blue Dot Sessions

by Tryad

In The Field