Episode 608: New Crop Pricing Tools with Rooted Farmers’ Amelia Ihlo and Garden State Flower Cooperative’s Leah Ducey
May 3rd, 2023
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The spring flower season is warming and today I have invited two guests to share about crop pricing strategies and selling through wholesale flower hubs.
You’ll meet return guest Amelia Ihlo of Rooted Farmers, an online platform for flower farmers and a Slow Flowers Podcast sponsor, and New Jersey-based flower farmer Leah Ducey of Spring Wind Farm + the Garden State Flower Cooperative.
We’ll learn more about Leah’s path to flowers, what she grows and how she has developed a marketplace with other growers at the Garden State Flower Cooperative. And Amelia will share about some of the new tools and programs that Rooted Farmers has developed to help growers with pricing seasonal cut flowers.
Past Episode featuring Amelia Ihlo and Rooted Farmers:
Episode 438: Rooted Farmers: A New Online Marketplace for Selling and Buying Local Flowers
Episode 494: How does Rooted Farmers’ marketplace work? An update from founder Amelia Ihlo and insights from farmer-florist Haley Billipp of Eddy Farm and Connecticut Flower Collective
Rooted Farmers Resources:
More Resources from the Rooted Farmers’ Blog:
- Blog posts:
About Leah Ducey & Spring Wind Farm:
Spring Wind Farm is a family farm run by Brian and Leah Ducey with their children Cole and Niamh. We both come from a long line of farmers several generations back and are eager to reintroduce the farming tradition to our children.
Leah has always loved being outside and after working on a flower farm in high school had a passion for growing flowers. She studied Horticulture at Cook College, Rutgers and worked on a Lily Breeding Project, in addition to her research she started a 1/4 acre cut flower field at the Student Organic Farm. Leah and Brian moved to Ireland for a while and when they came home Leah took a job teaching high school biology and sustainability. After 10 years of teaching they found a farm where they could both pursue their agricultural interests with their young children. 2018 was Leah’s first season back in the flower growing field and out of the traditional classroom. Leah loves to grow unusual varieties and loves the design aspect as well. The best part is working with kids in the field, Cole and Niamh are amazing helpers!
Brian also studied Horticulture at Cook College, Rutgers and spent several years working in the turf grass industry. Brian transitioned to a role running a local high school Agricultural program and he is responsible to making all of Leah’s wild ideas fly! Brian is the farm’s irrigation specialist, builder, tamer of wild spaces and he can make a mean bouquet. We look forward to future agricultural endeavors on the 20 acres we call home.
Find and Follow Spring Wind Farm on Facebook and Instagram
Find and Follow Garden State Flower Co-op on Facebook and Instagram
Find and Follow Rooted Farmers on Instagram
News of the Week
In this week’s news, check out our May Slow Flowers Society Newsletter – which just dropped on Monday. You’ll find links to new stories, events, resources, and special promotions for our Slow Flowers Community. We’re gearing up for the Slow Flowers Summit in just seven weeks, we’re getting ready to celebrate American Flowers Week *June 28-July 4* AND we just announced a special lecture and workshop taking place this coming September with Royal florist (and past guest of this podcast) Shane Connolly!
Thank you to our Sponsors
This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.
Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.
Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.
Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.
Thanks so much for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!
Drone Pine; Highride; Turning on the Lights; Gaena
by Blue Dot Sessions
In The Field