Debra Prinzing

Get the Email Newsletter!

Episode 396: Floral Artist Whit McClure of Los Angeles-based Whit Hazen, plus State Focus: Illinois

April 10th, 2019

Whit McClure of Los Angeles-based Whit Hazen

Last week took me to Southern California and I covered a lot of ground while there, from participating early in the week at The Gathering Rose workshop produced and hosted by Danielle Hahn of Rose Story Farm and Felicia Alvarez of Menagerie Farm + Flower, both past guests of this podcast, to visiting Mayesh Wholesale Flowers (a sponsor of the Slow Flowers Podcast) and connecting with today’s guest at the Los Angeles Flower District.

Whit recently wrote this on her Instagram feed @whit_hazen: “I’m building a business that provides a wonderful service to wonderful clients and is in service to my community, and hoping that it encourages you to do the same.”

I was so thrilled to spend time with Whit McClure of LA-based Whit Hazen, a studio designer who is a featured speaker of the Slow Flowers Summit coming up in July. While we are “friends” via social media and have chatted on a telephone interview for a story I wrote for Florists’ Review’s Slow Flowers Journal last December, nothing can compare with face-to-face conversation. Whit and I enjoyed a lovely breakfast and then we recorded the interview you’ll hear next.

A botanical installation for one of Whit’s restaurant clients

Here’s more about Whit:  

Studio floral designer Whit McClure moved to Los Angeles three years ago and she has been designing with flowers ever since. Her introduction to flower farming and floral design is rooted in connections made through food justice and the local culinary community in Washington, D.C.

Whit spent years after college working on farms, in community gardens, and in the nonprofit world, teaching folks of all ages and walks of life how to grow their own food.  Eventually she found floral design as the perfect blend of working with plants, crafting beauty, and collaborating with others, while also pursuing her committment to social justice. Ever-inspired by nature’s abundant beauty and driven to respect and protect its resources, Whit Hazen is motivated to bring more beauty in the world for others.

“Personal is Political” One of the images from my “Petals & Politics” series.
Orange and pink floral palette — one of Whit’s favorite combinations

Read more about Whit McClure:

Slow Flowers Summit – Speaker Q&A

December 2018 issue of Florists’ Review

Follow Whit McClure & Whit Hazen on Instagram

Had to share this cute selfie of Whit and me at the Los Angeles Flower Market last week.

Thank you so much for joining me on this Slow Flowers journey as I seek new and inspiring voices, people with passion, heart, commitment and expertise to share with you. I hope today’s episode gave you at least one inspiring insight or tip to apply to your floral enterprise. What you gain will be multiplied as you pay it forward  and help someone else.

As we mentioned, Whit McClure is the Capstone Speaker at the 3rd annual Slow Flowers Summit, which takes place on July 1st & 2nd in St. Paul, Minnesota. You’ll hear from Whit about her approach to floral activism as she encourages audience members to use their artistic platform for social change. I can’t wait for you to join us there.

It’s always wonderful to connect with floral influencers at the Slow Flowers Summit, including my friend and gardening blogger Teri Speight of Cottage in the Court.

It’s time to grab your seat at The Slow Flowers Summit. More than half of the registration slots have been grabbed, so don’t miss out on this opportunity to join with Slow Flowers thinkers and doers in person.

One of our past year’s speakers dubbed the Summit a “floral mind meld,” and I love that concept. Come and be a part of the incredible and uplifting experience! You can make your way to to learn all about the many opportunities to join us — from flower farm tours and dinner on a flower farm to business and branding presentations to interactive and inspiring design sessions . . . all designed to serve you! Subscribe to Summit news and updates at

ILLINOIS: Kat Willrett of Willrett Flower Co.

Our theme for 2019 – Fifty States of Slow Flowers – continues today, with Kat Willrett of Illinois-based Willrett Flower Co.

How about those tulips?! Illinois-grown, of course!

As a farmer-florist, Kat’s wedding designs start with flowers cut fresh from her farmland where she grows organic, high end, cut flowers, on just a few acres in Northern Illinois. The farm is the heart of her business and she loves to show it off, often with a glass of wine and a walk through the field.

Find and follow Kat at these social places:

Willrett Flower Co. on Instagram

Truly, we have a vital and vibrant community of flower farmers and floral designers who together define the Slow Flowers Movement. As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.

NW Green Panels. Based in Madras, Oregon, NW Green Panels designs and constructs a wide array of wood-framed greenhouses offering versatility, style and durability. Their greenhouses are 100% Oregon-made using twin-wall polycarbonate manufactured in Wisconsin, making NW Green Panel structures a great value for your backyard. The 8×8 foot Modern Slant greenhouse has become the essential hub of my cutting garden — check out photos of my greenhouse or visit to see more.

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at

The Slow Flowers Podcast has been downloaded more than 438,000 times by listeners like you. We wrapped up the month of March with more than 17,000 downloads — an all-time record listenership. So excited to see our community continue to grow. Thank you for listening, commenting and sharing – it means so much. Thank you all!

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast.
Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at

Music Credits:

Betty Dear; Horizon Liner; Gaena; Perspiration
by Blue Dot Sessionshttp://www.sessions.blue

Lovely by Tryad

In The Field
Music from:

One Response to “Episode 396: Floral Artist Whit McClure of Los Angeles-based Whit Hazen, plus State Focus: Illinois”

  1. Episode 396: Floral Artist Whit McClure of Los Angeles-based Whit Hazen, plus State Focus: Illinois – American Florist Association Says:

    […] of Menagerie Farm + Flower, both past guests of this podcast, to visiting Mayesh Wholesale […]Episode 396: Floral Artist Whit McClure of Los Angeles-based Whit Hazen, plus State Focus: Illinois this post has been replublished from the original […]

Leave a Reply