Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

The Flower Farmers has been in the works for two years, as my co-author and the book’s creative director Robin Avni and I have poured our storytelling passion into the narratives and imagery that portray 29 North American growers. The book was released on May 6^th by Abrams, and we’ve been in major celebration mode ever since. Today’s episode brings you  to the lecture that Robin and I recently presented for the Northwest Horticultural Society, as we introduced the flower farming lifestyle and encouraged the audience to “garden like a flower farmer.” In the second part of this episode, you’ll hear a fabulous conversation I recorded with Daniel Sparler, Seattle-based horticulturalist and expert on botanical Latin, who served as The Flower Farmers’ horticulture consultant.

Here’s the pitch for The Flower Farmers book: “Twenty–nine of today’s most inspiring flower farmers present stories, how–to–cultivate expertise, and favorite new varieties in a lushly photographed guide to feed your every floral fantasy.

“Flower farmers are the garden world’s lifestyle influencers these days, with dedicated social media channels and hundreds of thousands of avid fans who dream about having a lush and vibrant cutting garden of their own. Today’s gardeners follow celebrity growers to gather ideas and expert advice regarding planting techniques and the best varieties and seasonal plants to choose. The Flower Farmers book presents a curated group of favorite growers, from industry leaders to pioneering newcomers. Each grower shares their specialty knowledge and seasonal practices, so that readers will be able to create a similar relationship with flowers and discover sustainable techniques for their own gardens. Dedicated sidebars dig deeper, with information on everything from raising a unique cultivar to the best floral varieties for long-lasting arrangements. Gorgeous photography illustrates each farmer’s profile, highlighting the beauty of their farms, floral passions, and the flowers themselves.”

Regular listeners know all about me, and so I’ll re-introduce Robin Avni, past guest of the Slow Flowers Podcast. Robin is a creative director and experienced designer in the media + high-tech industries. Her specialties include creative management of award-winning teams and content development for high-profile projects. She has produced 18 floral and lifestyle books, including eight in collaboration with me, and together we love showcasing the floral lifestyle of creatives and entrepreneurs.

Click below to view: Robin and Debra’s lecture slides

Whether you’re a plant geek or a beginning plant parent, you’ll love hearing from Daniel Sparler about botanical Latin and how it has evolved. We are so grateful that Daniel shared his expertise with us to ensure that The Flower Farmers’ plant content is correctly identified, accurate and up to date.

Jump to my conversation with Daniel here

Click for more resources from Daniel Sparler

---

Join us on tour!

The Flower Farmers JUNE Book Tour — Virginia, Pennsylvania, Connecticut & New York
Sun., June 8th (4-6 p.m.), WATERFORD, Virginia
Book Launch party and signing with Debra Prinzing and Holly Heider Chapple of Hope Flower Farm. Enjoy the afternoon at Hope Flower Farm, featured in the pages of The Flower Farmers. Books will be available for purchase and signing, and you’ll want to visit the Hope Flower Farm Winery, too!
Free; Event Details Here. NOTE: Correct time is 4-6 p.m.

Tues., June 10th (6-7:30 p.m.)
KENNETT SQUARE, Pennsylvania
Longwood Gardens hosts Robin Avni and Debra Prinzing for a lecture and book-signing about The Flower Farmers. They’ll be joined by Marly Surena-Llorens of Fenimore & Rutland (Allentown, Pennsylvania) will join as their special farmer guest.
Free; pre-registration is required; Event Details Here.

Wed., June 11th (4-6 p.m.)
MIDDLETOWN, Connecticut
The Connecticut Flower Collective is hosting Debra Prinzing from the Slow Flower Society and Robin Avni to share their latest book, “The Flower Farmers.” Enjoy light snacks and refreshments while listening to a reading followed by a Q&A from 4-5PM, and a book signing from 5-6PM. Books will be available for purchase at CTFC, as well as a late flower market where you can shop the floor during the event.
Free; Pre-Register Here

Thur., June 12th (6-8 p.m.)
BROOKLYN (Williamsburg), New York
Join Debra and Robin at Flower Aggregate, the exciting new hub for local flowers. Enjoy networking and refreshments, and meet some of the flower farmers featured in The Flower Farmers! Books will be available for purchase and signing.
Free. More Details Here.

Fri., June 13th (4-6 p.m.)
MILLBROOK, New York
Orangerie Garden + Home is hosting Robin and Debra, along with three flower farmers who are featured in The Flower Farmers. Enjoy design demonstrations of their local flowers along with refreshments. Books will be available for purchase and signing.
Free. More Details Here.

---

Thank you to our Sponsors!

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

---

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

---

Music credits:

Drone Pine; Gaena; Cast in Wicker
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Join Debra’s fabulous conversation with Daniel Sparler, Seattle-based horticulturalist and expert on botanical Latin, who served as The Flower Farmers’ horticulture consultant. Note: this bonus interview also appears as part two of Slow Flowers Podcast Episode 718.

READ MORE about Azara serrata in an article by Daniel Sparler, “Azaras in Abundance”

I have a special interview to share! Whether you’re a self-described plant geek or a beginning plant parent, you’ll love hearing from Daniel Sparler about botanical Latin and how it has evolved. We are so grateful that Daniel shared his expertise with us to ensure that The Flower Farmers’ plant content was correctly identified, accurate and up to date. In celebration of the release of The Flower Farmers, I asked Daniel to chat with me about language, plants, and how they come together in botanical Latin. This interview was recorded on May 10, 2025, in the garden Daniel shares with his husband Jeff Schouten.

MORE about Daniel: Daniel Sparler thought he had left gardening behind when he washed up on Seattle’s shores in 1981 after his first two decades of life in agrarian Arkansas. But 11 years later, having acquired a Seward Park house surrounded by a long neglected, sprawling lot, he quickly succumbed to floral and foliar fever, which soon progressed to a full-blown and likely terminal case of CPC – compulsive plant collecting. Within a few years he and his long-suffering husband Jeffrey had cobbled together a notorious but much-photographed garden brimming over with thousands of distinct taxa of plants from all corners of the globe. Daniel has taught botanical Latin classes for the last 15 years in addition to writing the popular “Horticulturally Yours” column for the Northwest Horticultural Society. Otherwise, when not up to his knees in compost, Daniel enjoys reading Spanish literature, preparing vegan cuisine, and visiting the world’s most alluring botanical gardens.

More from Daniel: Papaver was the Latin word for poppy; in Greek it was Mecon. Hence “Meconopsis” (-opsis being a Greek suffix meaning “looking like”). Oreo is Greek for mountain, thus Oreomecon, the “new” genus for Iceland poppy, means (from the Greek) “mountain poppy”.  The genus Papaver is still alive and well, and contains more than 70 species, although the “Iceland poppy” has been moved out of it.

Here are the resources we discussed as “unassailable sources” for botanical Latin:

World Flora Online, https://wfoplantlist.org/

Plants of the World Online (Royal Botanic Gardens Kew): https://powo.science.kew.org/

Botanical Gardens that maintain up-to-date plant information:
Royal Botanic Gardens Edinburgh
Arnold Arboretum at Harvard University
Missouri Botanical Garden

---

Joanne White leads the way along the rose-laden path in Marylyn Ginsberg and Chuck Klaus’s garden

I have spent many moments this past week reliving the wonderful experience of leading the Northwest Horticultural Society’s “LA Garden Tour” last weekend.  

It was a lot of work for the group’s tour co-chairs Gillian Mathews and Renee Montgelas and me, but we agree that the four-day excursion was a huge success (well, we won’t discuss the bus fiasco on Saturday night – no fault of our own!).  

I said “yes” to planning and leading the tour after several years during which Gillian and I fantasized about putting together a weekend trip.  

Gillian and I have known each other since 2000 or 2001 when I was still reporting on retail trends for Puget Sound/Eastside Business Journals in Seattle and she had just launched her garden emporium, Ravenna Gardens. From there, we not only helped each other with our respective auction projects, but we became friends. Gillian, in fact, is responsible for me assuming the editorial duties for the horticultural society’s Garden Notes, a quarterly newsletter that I edited for a few years on two occasions.  

We first worked on a tour together in 2005 when I led an autumn weekend to Eastern Washington/Yakima area. And only three weeks after I first arrived in Southern California in late August 2006, it was serendipitous that Gillian and Renee brought an NHS group to Santa Barbara and Pasadena. I joined them for much of that tour and honestly feel that it was my happy introduction to Southern California horticulture and landscape design. When I visited some of Santa Barbara’s great public and private gardens and nurseries with the group, I thought to myself: “I am going to be okay down here.”  

Gillian may not realize how directly and indirectly she has influenced and encouraged the course of my career to leave business writing and embark on garden and design writing – but she has!  

Fast forward 3-1/2 years and it was my turn to show off LA to many old and several new NHS friends. Here’s a recap and some photos to introduce the awesome design style of LA’s gardens:

READ MORE…

Erin (Keosian) Taylor’s  cool plant and design emporium called Botanik was one of my very first garden discoveries when I moved to Southern California in late summer of 2006.

I have Gillian Mathews, another awesome garden retailer who created Ravenna Gardens in Seattle, to thank for the introduction.

In September 2006, Gillian and Theresa Malmanger created and led the “Los Angeles-Santa Barbara Garden Tour” for the Northwest Horticultural Society. So I piggybacked on that trip and joined all my Seattle pals only 3 weeks after I moved here. I was in for a treat!

It turns out that I needed Gillian and Theresa to be my “guides” to begin to understand my new backyard.

It was the best gift they could have shared. The three-day garden extravaganza gave me a front seat tour to some amazing private gardens, public gardens and retail outlets. It fed my spirit and soul as I got to pal around with several very special, dear friends.It made me begin to realize that I was going to be “okay” living here because I started viewing SoCal’s horticultural and garden design world through the eyes of these savvy Seattle folks. That began my long education as to just how cool my new environs are.

One of our stops was the coastal village of Summerland, where Botanik occupies two cute cottages. Created by Erin Taylor, a fresh, young talent who has an amazing eye for design and a solid footing in horticulture, Botanik captured my imagination for gardening with succulents in a whole new way.

Since then, over the past few years, I’ve visited Summerland whenever I could (it’s only a few miles south of Santa Barbara off of Hwy. 101). Erin is inspiring, creative, and refreshingly casual in her design approach. She and staff designer, Molly Hutto create succulent displays like I’ve never before seen. Their creations are oft-copied but never surpassed in composition – with delicious succulent textures, colors, forms and patterns.

In 2007, Kate Karam and I produced a story about Botanik’s luscious succulent designs for a future Cottage Living story. We had such a great time working with Erin and Molly that day. The designs they came up with were to die for! Sadly, as you all know, Cottage Living ceased publication after the December 2008 issue and we all miss it (we miss garden editor Kate, too!) Who knows where that film will surface or whether it will at all (I’m hoping Sunset picks it up, since it’s a sister magazine).

Not one to sit around and wait, I was recently fortunate to interest another editor in Botanik. Well, that’s not fair to say because I haven’t met an editor or publication yet NOT isn’t interested in Erin and Botanik!

But, earlier this spring, Erin graciously agreed to let 805 Living create a story around her natural design philosophy for interior and exterior spaces.

My story appears in the April issue of 805 Living, with photographs by Gary Moss. Here it is for you to read and enjoy. And for those of you planning a Garden Pilgrimage to Santa Barbara (Lotusland, Santa Barbara Botanic Gardens, etc.) don’t leave town without stopping in Summerland to visit Botanik.

READ MORE…

A FURTHER INSTALLMENT OF THE SHED STYLE GLOSSARY. . .

Look far in the distance. What do you see? Is there a destination at the terminus of this path?

In September 2006, after living in Southern California for only three weeks, I had the fortunate experience of joining many of my Seattle friends on a Northwest Horticultural Society tour led by Gillian Mathews. It was an introduction to the awesome plants and landscape beauty of my new environs . . . an inspiring and encouraging few days, spent in the company of kindred (Seattle) spirits who kept telling me how fortunate I was to be living here amidst “paradise.”

One of our stops was to visit Casa del Herrero, a fantastic Spanish Hacienda-style estate, built in the 1920s in nearby Montecito. After touring the magnificent home, completely restored down to the furniture and artwork, we moved on to the garden. At a particular stop on the tour the vantage point shown above appeared. The decorative stucco-and-tile wall, at least 10-feet tall and 18-feet wide, stood nestled at the base of a gently-sloping ravine. Built-in benches on each side face the center.

“Oh, look,” said one of my friends, a landscape designer. “It’s an Exedra!”

A Spanish-inspired Exedra: Standing apart from the dwelling and lying widely open

To learn more about the classic “Exedra” as a landscape design element, visit my glossary, where I’m compiling photos and definitions of unique garden architcture.