Debra Prinzing

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Episode 537: Meet Melissa Mercado-Denke of Seattle’s Campanula Design Studio and learn about her unique and seasonal gifting program

Wednesday, December 22nd, 2021

We are continuing December’s series of studio tours with holiday decor demonstrations with a visit to Seattle florist Melissa Mercado-Denke of Campanula Design Studio. We’ll be discussing how she differentiates her floral business with a gifting component and she’ll show us a few of her designs for the holidays.

Melissa Mercado-Denke
Campanula Design Studio floral design (left); Melissa Mercado-Denke (right) (c) Missy Palacol Photography

Melissa is the Founder and Creative Director of Campanula Design Studio. With a degree in accounting and business administration, Melissa started her floral career not as a designer but as the Operations Manager for a retail flower shop in Seattle. Over the years, working with clients and helping them express their emotions through flowers taught Melissa to truly appreciate the importance of showing love and gratitude for one another through the simplest of gestures. A single perfect bloom, small gift, or short note can transform a mood. Combining a love for event planning and hosting celebrations, an eye for design, and a desire to bring people together in meaningful ways, Melissa founded Campanula in 2019.

Campanula wooden gift basket
Campanula wooden gift basket

The Campanula flower is said to symbolize gratitude, humility, and everlasting love. The products that Melissa collects for her one-of-a-kind floral gift baskets are carefully vetted as she seeks handmade, small batch artisan products.

festive holiday gift basket
Festive holiday gift basket by Campanula Design Studio

As a core value, Campanula uses ethically and sustainably sourced flowers, supporting growers, markets, and farms that share THEIR commitment to fair labor practices and the environment. She adds, “We offer organically grown products when it is available and feasible to do so. We support local farmers as much as possible and make informed choices to lessen our impact on the environment when we cannot.”

Campanula’s team hand-makes their signature wooden gift baskets using mostly reclaimed wood. Return clients are encouraged to participate in the gift basket recycling program. With every wooden basket returned to the studio for reuse, Campanula send them a gift certificate for $10 off of a future order. 

Fleurs de Villes Noel 2021Melissa mentioned her participation in Fleurs de Villes Noel at Seattle’s Pacific Place. The festive installation continues through December 27th, where you will find floral-dressed mannequins, floral-festooned doorways and counter installations, flower-bombed displays, food and beverage with a floral twist and unique pop-ups and demonstrations. The fresh floral, socially-spaced holiday experience features the designs of top local florists, including Campanula Design Studio, and we’ve just heard a little preview from Melissa. It’s a free event and if you’re in the Seattle area, be sure to stop by while you’re out on the town. I hope to see you there!

Find and Follow: Campanula Design Studio on Instagram

2022 Slow Flowers Summit speakers
Top row, from left: Nicole Cordier, Xenia D’Ambrosi and TJ McGrath
Middle row, from left: Philippe Gouze and Shannon Algiere
Bottom row, from left: Ronni Nicole Robinson, Frances Palmer and Debra Prinzing

There’s just nine more days to take advantage of early-bird pricing for your ticket to the Slow Flowers Summit — our fifth gathering, taking place June 26-28, 2022.

You can find all the details at, and if you act now and register before the end of December, you’ll receive the lowest price ever — $749. Registration to the 3-day event includes breakfasts, lunches, refreshments and an opening day welcome cocktail party reception.

Here’s what a few of our past attendees shared about the Slow Flowers Summit:

The Slow Flowers Summit is such a well curated, unique experience filled with such meaningful and important conversations, ideas and connections. I plan to continue to attend each year!

I would definitely recommend attending the Slow Flower Summit, and joining the Slow Flower Society. The content is unbeatable and presentations amazing and inspirational…..always some practical take-away!

The 2021 Slow Flowers Summit was pure fuel for the creative mind—so encouraging to pursue more sustainable business practices, collaboration, and floral experimentation. the summit is a treasure trove and will continue to boost my work throughout the year.

Those are just a few of the wonderful raves we received for this past year’s event — and our 2022 venues and programming will be equally rave-worthy.

We’d love you to join us! You can add the exclusive farm to table culinary experience of dinner at Blue Hill Restaurant to your Summit registration for an additional savings. You can find all the details at Slow Flowers Summit (

Thank you to our Sponsors!

This show is brought to you by, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers Banner

Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at

Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at

Thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at

Thank you to Roadie, an on-demand delivery company offering affordable same-day and scheduled delivery. With a network of friendly, local drivers who handle each delivery with care, and one-on-one support from a designated account manager, Roadie guarantees a smooth and reliable delivery experience–from pickup to delivery. Sign up for your first delivery at and use promo code slowflowers–that’s one word–to get five dollars off.

Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 797,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at

Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at

Music Credits:

Betty Dear; One Little Triumph; Turning on the Lights; Gaena
by Blue Dot Sessions

by Tryad

In The Field