Last Thursday, a vintage tire shop in the heart of Hollywood was the setting for a festive pre-opening bash thrown by Rolling Greens, its new tenant.

Designers, landscapers and horticulture fans gathered to sip, graze, explore (and shop!) at the hottest new garden emporium in Los Angeles. My editors at Garden Design magazine asked me to attend and check out the happenin’s.

Rolling Greens’ second location is the brainchild of owner Greg Salmeri and his colleague and creative director Angela Hicks. The original store in L.A.’s Culver City is a distinctive nursery, home and garden destination, formerly only for the trade, that opened to the public in 2004.

For his new outlet, Salmeri snagged the lease on Town Tire Company, a weathered brick building that has been a Hollywood landmark at the corner of Beverly Blvd. and Gardner Ave. Built in 1930, the iconic structure was originally a food market and then in 1963 became a tire store.

“I’ve had my eye on the Town Tire Co. building for years and dreamed of opening Rolling Greens in this incredible space,” Salmeri says. “In this new location, we’ve expanded our offerings into home categories beyond what we offer at our Culver City location.”

Salmeri and Hicks turned the tire shop’s unpolished attributes into appealing design elements for Rolling Greens. There are big metal garage doors that roll up to connect the indoor spaces with the fresh-air ones. The original concrete floor has been cleaned up and the exposed brick walls sandblasted. Once covered over, several huge glass doorways topped with half-circle transom windows have been exposed to invite sunshine into the 1,000-square-foot bed and bath department. The cash-wrap counters are clad in 19^th century pressed-tin ceiling tiles. The “color greenhouse” is a glass-and-steel dividing wall that encloses an area for indoor plants, including orchids and ferns. Panes of amethyst and bottle green glass replaced broken sections, creating a vintage greenhouse backdrop at the center of the store.

READ MORE…