I have a backlog of cool ideas and discoveries that I want to write about. Too many inspiring thoughts and insights swirling around my head. Too little time.
Since returning from my crazy Jan-Feb-March travel (seven out-of-town lecture trips in something like 10 weeks) I have been trying to carve out time to return to Shedstyle.com. It is the writing forum I love the most, but family demands, and the need to actually make some money, have distracted me. But I’m back on track, friends. I promise.
One of the places I visited on my many journeys is Terrain at Styer’s.
I recently wrote about my early March trip to lecture on stylish sheds and other small abodes in a talk called “Your Personal Escape” at the Philadelphia Flower Show. But my side trip to Terrain was great fun and I don’t want any more time to pass before writing about it.
Terrain is the darling of the home and garden media. As a hot, design-oriented gardening emporium outside Philadelphia, Terrain appears in shelter magazines as often as its west coast “kindred spirit,” Flora Grubb’s. How cool that I visited both plant- and style-savvy destinations within a few weeks of one another.
You all probably know the back-story about Terrain. If not, I’ll give you the short version here, beginning with Terrain’s own words:
“Lifestyle merchandising is our business and our passion. The goal for our brands is to build a strong emotional bond with the customer. To do this we must build lifestyle environments that appeal emotionally, and offer fashion correct products on a timely basis. Our customers are the reason and the inspiration for everything we do.”
Founded in 2008, Terrain transforms the local garden center into a celebration of nature. Our flagship location . . . was inspired by the idea of merging house and garden to create an experience for the senses, catering to our customer with a curated assortment of plants for all seasons, as well as inspired items for the home and garden. Situated in a luxurious indoor-outdoor environment, our on-site nursery is flanked by a cafe and garden terrace, providing the ideal environment to host events and workshops. [from the Urban Outfitters corporate web site]
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