Debra Prinzing

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June 5th, 2014

Join to share the news about your floral studio, shop, store or farm

and feature your American-grown botanicals!



What is is a project of Debra Prinzing, writer, speaker, designer and consumer advocate. She created as a free, searchable directory that makes it easy for customers to find florists, shops, studios and farms who share a commitment to sourcing local, seasonal and domestic American-grown flowers. 

Why should you list your business?

This unique resource positions you and your business as a floral industry leader whose values and ethos promotes local, seasonal and domestic flowers. By being part of the Slow Flowers Movement, you gain market differentiation from the competition – and strengthen your brand in the eyes of consumers and your distinct marketplace. 

What if you also sell/design with imported flowers?

We understand that some members may continue to import from global sources. Floral businesses featured on will be asked to highlight and feature their American-grown product and to supply domestic, seasonal and local flowers when their customers request it. 

How do consumers use the site? enables users to:

How can you list your business?

You have two options:

The FREE Standard Listing includes your business name, address, phone number, email and web site URL.

The PREMIUM Listing can be purchased on a yearly basis and allows you to create your personal page on It includes the following: Business name, address, phone number, e-mail, website URL, logo, photo gallery of designs, summary and detailed descriptions, video and customer ratings/reviews. 

Please follow the USER GUIDE instructions to take advantage of the introductory Premium Listing offer of $119 (that’s only $10/month). This offer expires July 1, 2014, when new listing rates go into effect ($199/year). 

For more information, contact:

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